Every fall, one color quietly takes over — the one you start noticing in shop windows, in flat lays, on the girl ahead of you in line for coffee. This year, it's purple. Not the loud, costume-y kind — think deep plum, soft lilac, and berry-rich violet. The kind of purple that reads more like a mood than a trend.
Why Purple Is Having a Moment
Trend forecasters have been calling it for months, and now it's showing up everywhere, from runway eveningwear to the jewelry on your favorite influencer's desk. Purple sits in a rare sweet spot: rich enough to feel like a real style statement, wearable enough to fold into pieces you already reach for. It's the color equivalent of trading your summer white wine for something with a little more depth.
The Shades Worth Owning
Not all purple is created equal. Here's where to start:
- Deep plum — the most versatile of the bunch, close enough to black to feel like a neutral
- Soft lilac — a gentle entry point that pairs beautifully with warm skin tones and gold jewelry
- Berry and grape — bold and saturated, best worn with a little confidence
- Aubergine — the moodiest shade, ideal for date-night dressing and anything you want to feel a little dressed up in
How We Wear It in LA
Here, fall doesn't mean trading your wardrobe for wool and heavy layers — it means shifting the palette while keeping everything just as easy to live in. A plum-toned dress does the work of an entire outfit on its own, no tights or heavy coat required. When the evenings do cool down, we're reaching for a lightweight piece from our outerwear edit in a berry shade instead of anything bulky — something that adds color, not weight.
Building the Look
A few easy formulas we keep coming back to:
- A lilac blouse from our tops and blouses edit, tucked into denim, with gold hoops for contrast
- A plum set or jumpsuit for the nights you want to look pulled together without actually trying
- Any neutral base, elevated with a piece from our jewelry edit in amethyst or violet-toned stones — the fastest way to try the trend without committing to a full look
The Bottom Line
Purple isn't asking you to overhaul your closet, just to make a few intentional swaps this season. Start with one piece, wear it the way you already dress, and let the color do the rest.
Ready to shop the edit? Use code WELCOME10 for 10% off your first order.
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